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About Us

OUR PURPOSE

We are committed to helping entrepreneurs and early-stage teams build great businesses.

We feel privileged to partner with European founders who possess the ambition and vision to shape our future economy.

Passion Capital established itself as the first operator-led VC fund in Europe. We introduced Plain English term sheets, marking a significant industry development. Furthermore, we were the first VC fund to secure crowdfunding.

OUR FOCUS

One of Europe’s
leading seed funds

UK / Europe

Based in London, we actively invest in startups across the UK and Europe.

Pre-seed

As the first institutional investors usually, we typically seek opportunities where startups have raised less than £1m.

Average Ticket Size

Our average investment size is £550k, with the flexibility to allocate upwards of that for exceptional opportunities.

Annual New Investment Rate

Annually, we support approximately 10 startups, prioritising close partnerships with a select group of founders whom we deeply align with and believe in.

AI, Enterprise & Fin Tech

We are generalist tech investors, with a strong focus on enterprise and fin-tech applications.

Investment Approach

We are flexible to lead, co-lead, or participate in potential funding rounds.

OUR FOCUS

One of Europe’s
leading seed funds

UK / Europe

UK / Europe

Based in London, we actively invest in startups across the UK and Europe.

Pre-seed

Pre-seed

As the first institutional investors usually, we typically seek opportunities where startups have raised less than £1m.

Average Ticket Size

Average Ticket Size

Our average investment size is £500k, with the flexibility to allocate upwards of that for exceptional opportunities.

Annual New Investment Rate

Annual New Investment Rate

Annually, we support approximately 10 startups, prioritising close partnerships with a select group of founders whom we deeply align with and believe in.

AI, Enterprise & Fin Tech

AI, Enterprise & Fin Tech

We are generalist tech investors, with a strong focus on enterprise and fin-tech applications.

Investment Approach

Investment Approach

We are flexible to lead, co-lead, or participate in potential funding rounds.

HIGHLIGHTS

Passion in Numbers

104

Companies
invested in

43

Companies
successfully raise
Series A

5

Unicorns
backed at the
pre-seed stage

24

Exits

THE TEAM

Meet our passionate
team members

Founding Partner

Robert Dighero

Robert has deep operational expertise and first hand experience of what it takes to scale businesses from day zero through to exit, built over his 30+ years career in technology. Prior to co-founding Passion Capital in 2009 he was CFO at Tradus plc, from start-up through IPO and eventual £1bn exit and CFO at AoL UK building the finance function from scratch as the business grew to UK market leader.
General Counsel

Sarah Stafford

Sarah is the General Counsel at Passion Capital, dealing with legal, ESG and risk workstreams. She has worked in the VC sector since 2019: first at Kinnevik and then Passion. Prior to 2019, Sarah was a corporate lawyer at Ashurst. In her spare time, Sarah runs an eco-conscious children's swimwear brand.
Partner

Andrew Jenkins

A deeply experienced and entrepreneurial investor Andrew has been venture investing since 2001. In 2006 he led the seed funding for cybersecurity business Mimecast, one of the UK’s early tech unicorns, and operated as its lead financier across 4 funding rounds. In 2017 he founded Conviction VC, an early stage VC fund focused on backing great SaaS founders. Andrew also brings his experience of asset management to Passion, having setup & run private client teams at GAM, Barclays and Ansbacher Bahamas.
Partner

Will Orde

An experienced early stage investor, prior to joining Passion Capital Will was a partner at Conviction VC and part of the investment teams at Downing Ventures and Oxford Capital. Over a dozen plus years in VC Will has specialised in backing early stage businesses in software & fintech, supporting founders from Seed to Series A and beyond.
Partner

Greg Bennett

Greg had an entrepreneurial career across 17 years in the equity markets before moving into VC in 2020. Prior to joining Passion Capital he was a partner at Conviction VC investing in early stage software businesses. Greg was a founding member of the team at Neptune Investment Management as well as building & leading teams at Marlborough Fund Managers and Argonaut Capital.
Head of Finance

Paul Walker

Before joining the Passion team Paul spent time working at PwC and Molten Ventures. In a previous life before VC Paul was a maths teacher and also studied at Southampton. An enthusiastic team player with a love of sports, including football, rugby and golf.
Accountant & Ops Lead

Toni Everitt

Toni is the Operations Manager at Passion Capital, dealing with LP comms and company reporting. She has worked in the VC sector since 2019 and prior to that was a primary school teacher. Toni likes to travel and eat good food.