by Zoe Fox
Have you ever wished you could show video creators your appreciation in a more tangible way than a “like”?
A new partnership between video platform Dailymotion and social micropayment startup Flattr lets you show filmmakers some love with a bit of cash. Flattr buttons will begin appearing next to Dailymotion content Wednesday, giving you the opportunity to donate to your favorite creators.
“We’ve been looking for alternative revenue streams,” Roland Hamilton, Dailymotion U.S. managing director, told Mashable. “We have very talented creators who have very robust communities built around them. This is a great way for us to tap into these fan communities and for them to flatter these content creators by helping fund their projects.”
The partnership with Dailymotion is the largest since Flattr’s 2010 launch. The startup works to get online content creators, including bloggers, educators and video makers, paid for their work.
Each time a registered Flattr user presses the green Flattr button next to a video, they allocate a portion of their monthly donations to that particular creator. To date, about 1 million Flattrs have been given to online content makers. The average value per Flattr is .80 euros, a bit more than $1.
“This will be the first time online creators will have a way to receive revenue from their audiences,” Linus Olsson, Flatter co-founder, told Mashable.
Hamilton anticipates a wide adoption of the button by its regular users. The two companies think one day amateur artists could finance record production through these microdonations, receiving Kickstarter-like fan funding.
The success of the Flattr button comes down to the audience. Would you donate to the artists and content creators you love? What’s the best way to express your appreciation online? Sound off in the comments.