By John Brandon Dec 14, 2012
2. Analytics is everything.
On the Internet, you can analyze just about anything–from how many people are pinning your products on Pinterest (using something like Viralheat) to who is visiting your site and where they’re clicking (using Google Analytics). In the last year, analytics tools like GeckoBoard and GoSquared became much more useful, and they started integrating with more services. You can now see, at a glance, your sales for the month right alongside your pageviews for one particular section of an e-commerce site.