Business Insider: Get To Know The Startups In London’s Tech City

source: http://www.businessinsider.com/tech-city-london-2011-11?op=1

Nick Jardine | Nov. 24, 2011, 11:35 AM

The British government has been buzzing in recent weeks about what it calls London’s Tech City, dubbed the new technology capital of Europe.It’s true, East London has now become a hub for tech companies ranging from long established online design agencies to dynamic and nimble start-ups. With a buzzing community spirit, communal work spaces (see TechHub) and  just a five-minute stroll to London’s financial center, the area is an attractive environment for innovating companies.

Some big names such as TweetDeck and Groupon have now set up shop in TechCity. We got in touch with some other companies, both big and small, that make up the landscape of London’s tech scene to talk about the area as well as their businesses.

Expect to hear more about a number of these guys in the near future.

Pick Live provides real-time, in-game fantasy sports and betting

Pick Live provides real-time, in-game fantasy sports and betting

Picklive

Founded: 2010Founder: Tim Morgan (CEO)

What is Pick Live? “By combining gaming mechanics with the fastest sports data in the world we have turned fantasy sports into synchronous social games,” says Morgan. “We are the only company that make real-time play-along games, we know because nobody else has the data fast enough to do it. We built our system having tried every major provider of sports data in the world and none could provide us with data fast enough and granular enough for this type of gaming.”

Why Tech City? “Tech City chose to locate itself near us! There are lots of people going through similar challenges to us and there are lots of good places to eat.”

Pick Live going forward: “We are going to expand into the USA, but we need to find an alternative to gambling.”

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